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Driving Results with Dynamic Ads

December 14, 2017BySekou White

Great case studies inspire and motivate us. Very, an online department store in the UK that offers intuitive, stylish but accessible shopping, needed a customized advertising solution that could scale to deliver highly personalized ads based on the tens of thousands of products it offers. The retailer’s challenge was to reach young, tech-savvy women whose path to purchase typically spans multiple devices.

How did Facebook help Very?

Very decided to implement Facebook's Dynamic Ads. To drive and track conversions across devices, Very’s marketing and CRM teams, Marketing Partner Kenshoo and tag manager Qubit worked with Facebook’s Solutions Engineering to fully implement a Dynamic Ads strategy that could then be simplified, accelerated and replicated over time.

The team used the results of its first Dynamic Ads campaign to identify weaknesses and potential improvements in its strategy and technical implementation. Then, they developed a set of best practices that would underpin the entire project and would provide Very the insight it needed to run its own campaigns autonomously.

Very’s Dynamic Ads strategy and implementation enabled the retailer to reach 1.6 million customers, prompting the client to increase its Dynamic Ads spend on this initiative by up to 10X. The campaign also delivered the following results:

  • 1.6 million customers reached with personal creative
  • 8X campaign return on ad spend
  • £1.7 million generated in incremental revenue

This example shows a practical approach of how a company can leverage Facebook’s many marketing products. Using these APIs, a company can build a custom solution to address their core business needs:

Learn more about how businesses like yours are growing with Facebook Marketing Developers.