Today, we're delighted to announce the next version of the Marketing APIs - version 2.4.
The following are the major changes for Marketing APIs v2.4:
optimization_goal: what the advertiser is optimizing for (video_views, website clicks, etc...)
billing_event: what the advertiser is paying by (pay per impression, pay per click, pay per video view etc...)
bid_amount: the value to the advertiser of the event associated with the optimization goal
optimization_goal=POST_ENGAGEMENT(or in v2.3 terms, CPA for Page Post Engagement).
For a full list of the changes, please check the changelog.
To upgrade to v2.4, please reference the Marketing APIs v2.4 changelog. SDK developers should download our latest PHP and Python Ads API SDKs. Web developers should specify
/v2.4/ in your URLs when calling the Graph API.