Ads News
20 hours agoby Ali Nazer

When your business relies on an app for growth, user retention and profitability are top priorities. But we know that only 10–12% of app users stay active seven days after downloading an app and only 4–5% stay active after 30 days. That's why we're excited to introduce retention optimization to help app advertisers acquire users likely to be highly...

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October 11 at 1:15 PMby David Doyle

In July, we announced the App Review deadlines. Today, we're sending a friendly reminder of the App Review submission deadline for Facebook Login permissions, as well as announce an App Review submission deadline for 2 APIs. The summary of deadlines is below, with additional details following.

  • August 1, 2018: Deadline to re-request: Facebook...

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October 2 at 11:15 AMby Matthew Felser

We’ve previously offered most of the APIs necessary to automate the onboarding process, but users still needed to switch over to a Facebook business interface when adding a payment method. This increased new customer churn, but was not ideal to exposing APIs to handle sensitive payment information.

We’ve now designed a secure solution that allows...

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September 27 at 3:15 PMby Kevin Verbael

Today, more than 300M people are using Facebook and Messenger Stories on a daily basis — proof that the number of consumers that are creating and consuming ephemeral stories content across the Facebook family of apps and services continues to grow rapidly. In fact, stories posts are predicted to surpass the number of feed posts in 2019. This means...

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September 7 at 9:45 AMby Anish Bhayani

With Canvas Ads, you can help drive an advertisers' objectives by creating visually appealing, fullscreen experiences.

Since the Canvas Ads APIs are complex and frequently updated, we've created the Canvas Ads dialogs that you can trigger from your website. These dialogs can take your advertisers directly into the native Canvas Ads creation flow...

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September 6 at 1:00 PMby Mimi Vavi

Today, people interact with businesses across different platforms and channels—both online and offline. To help businesses better understand the various ways people interact with their business and market accordingly, Facebook has long offered standard events via the Facebook pixel, the Facebook SDK with App Events, and the ability to upload ...

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September 6 at 8:00 AMby Shirley Chen

Travelers feel that brands should tailor their information based on personal preferences and past behaviors — thanks in large part to a rise in expectations driven by the mobile device. As such, Facebook has been working with travel advertisers to address personalization's growing role in the travel journey.

Solutions, like Travel Ads and trip...

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August 20 at 11:30 AMby Jungmoo Kim

To increase ads transparency, we require advertisers who run ads related to politics or issues of national importance to confirm their identities and provide “paid for by” disclaimers that communicate who paid for the ad. We initially made this available in the U.S. and will expand over time to other countries.

For your clients who plan to run ads...

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