Ads News
March 7 at 2:30pmby Sekou White

What's more important than knowing your customer? Facebook IQ offers powerful consumer and advertising insights based on 2 billion people. Facebook IQ is our robust insights offering of studies, tools and resources designed to inform, inspire and unlock new business opportunities — all in one simple destination.

Studies - What We Provide

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March 6 at 2:00pmby Cecile Ho

Last year, we enabled the ability to reach a broad audience using dynamic ads for travel to help advertisers promote relevant inventory to people interested in traveling to specific destinations, even if they had not visited the advertiser site or app.

Today, we're introducing trip consideration to help travel advertisers reach people who've...

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March 5 at 10:30amby Cecile Ho

The Facebook Marketing Partners program recognizes how difficult it can be for advertisers to find the most valuable marketing solution provider for their Facebook advertising needs. To ease this challenge, we've created the Solutions Explorer Directory, an interactive directory of badged partners and marketing solution providers that lets...

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March 1 at 2:00pmby Robert Sun

Messenger ads are ads that appear on the home tab in Messenger. When people tap an ad that appears in their Messenger home tab, they're sent to the destination chosen during the ads creation. This destination can be your website, an app, or a Messenger conversation.

Messenger ads are available for the Traffic, Conversions, App Install, Reach,...

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February 28 at 3:00pmby Sekou White

Great case studies inspire and motivate us. Mizzue, the Asia-based women’s fashion label used the Dynamic Ads API to scale the creation and management of its Facebook ad campaigns, running ads more efficiently and achieving a 3X increase in return on ad spend.

How did Facebook help Mizzue?

With a large catalog of products, Mizzue wanted to build...

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February 27 at 3:00pmby Amy Oakes Dunn

As of February 7, 2018, we've removed “Interested in” targeting, which applies to all advertisers who use or have used 'Interested in Men', 'Interested in Women', 'Interested in Men and Women', or 'Interested in Unspecified' for targeting options.

For new ad campaigns, we recommend that advertisers use 'Relationship Status' Interests for...

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February 22 at 9:30amby Ziwen Zhang

We are announcing several changes we're making to the Insights API and Facebook ad user interfaces which provide more transparency and clarity. These updates include:

  • Labeling metrics as Estimated - Facebook estimates some metrics using sampling or modeling. Estimated metrics can provide directional insights for outcomes that are hard to precisely...

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February 15 at 12:00pmby Sekou White

Great case studies inspire and motivate us. Craftsy is an online learning platform and e-commerce shop based in Denver, Colorado. Their goal was to retarget people who had interacted with the product pages on its website and, ultimately, encourage them to make a purchase.

How did Facebook help Craftsy?

Craftsy partnered with marketing technology...

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