Ads News
June 24 at 9:39amby Fredrik Carlsen

There are cases when you want to sample or restrict leads generated by your Lead Ads. You may get organic leads if someone sees your lead ad and then tags a friend or shares the ad's permalink with a friend, and this friend submits a lead. Since these leads are generated from an audience outside of your intended target audience, they may not be...

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June 12 at 11:19amby Luca Bruno

With Lookalike Audiences you can target ads to people on Facebook that are the most similar to a list of people that you already know. A common targeting strategy to acquire new customers requires you to provide a seed audience listing your more valuable, existing customers from a CRM. For background, see Lookalike Audiences. While this proves to...

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June 7 at 2:59pmby Rustom Hakimiyan

We want to share some exciting news with developers working with the Marketing API. As part of our ongoing efforts to constantly add value to our community, we're kicking off a new Marketing API Accelerator Program.

To better support you, it has two customized tracks to cater to your specific technical and business needs. Additionally, we know that...

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May 29 at 1:50pmby Farmer Dane

Single Page Applications, known as SPAs, are front-end web applications using HTML, JavaScript and CSS. You typically use them with a combination of AJAX and HTML5 features such as History State API to manage URLs and routes, user interface, state and communication to a server.

Page Reloads and SPAs

On typical websites such as standard e-commerce...

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May 25 at 2:04pmby Naonao Wu

In the past, you created adsets with placements in target spec, however you did not always know if Facebook delivered your ad to the placements specified. This is because your selected placement may not apply to your chosen advertising objective. In the past, you had to create an actual ad and let it run for a couple of days, and figure out the...

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April 19 at 8:37amby Jordan Rogers-Smith

The Ad Rules engine is a central rule management service that helps you manage ads more easily, efficiently and intelligently. Typically you periodically query Marketing API to monitor the status of ads, and manually take action on certain conditions. Since most conditions can be quantified as logical expressions, we can automate this management.

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April 18 at 10:25amby Bradley Owens

Today, we're delighted to announce the next version of the Marketing APIs version 2.9.

Feature Highlights

Ads Creation & Management

  • Ad Copy API - You can now duplicate your existing campaigns, ad sets, and ads using our AdCopy API's. This way, you don't need to re-create ads from scratch each time; instead, you can duplicate ones that work &...
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April 17 at 1:42pmby Bradley Owens

Advertisers frequently rely on Excel to manage their reporting and evaluate campaign performance, but exporting multiple Facebook accounts to an Excel worksheet takes time. To make this process easier, we're releasing a new Excel 2016 add-in designed to simplify data exports and campaign reporting. Starting today, Facebook Ads Manager for Excel...

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