Foodspotting
Foodspotting is a visual guide to food and where to find it. People can share their favorite foods with friends by spotting and loving dishes on the Foodspotting mobile app and web site.
Implementation
For existing users, Foodspotting shows a notification to encourage people to add the app to timeline. The call to action gets people to share, which fuels the loop that grows your app.
Foodspotting creates interesting stories by providing detailed information about each dish - such as location or the number of friends who have loved a dish - through custom properties. With this information, Foodspotting can create more meaningful timeline aggregations such as Where I’ve Eaten.
Finally, to make the stories really stand out in news feed and timeline, Foodspotting displays large user generated photos by setting the user generated photos property on the spot action.
They implemented the following Open Graph actions and objects:
- Spot a Dish - "Jeff Sherlock spotted a dish"
- Love a Dish - "Andy Katzman loved a dish"
- Nom a Dish - "Bryant Lee nommed a dish"
- Try a Dish - "Tiffany Chang Black tried a dish"
- Want a Dish - "Piyush Mangalick wanted a dish"
Results
- Since launching with Open Graph in January, Foodspotting has seen referral traffic from Facebook increase by 4X and monthly active users grow by 2X.
Key Takeaways
- Identify unique and inherently social actions and objects within your app. Read more »
- Increase distribution by publishing actions without friction. Read more »
- Frequently encourage unregistered users to give permissions to your app in order to create a closed viral loop. Read more »
Updated over a year ago