Fab.com
Fab.com is an e-commerce web site and mobile app that specializes in design-centric products.
Overview
In August 2011, Fab.com integrated the Like and Share Links social plugins on their product and live feed pages to encourage people to discuss products with friends. In January 2012, Fab.com launched their Open Graph implementation to make it easier for people to share their purchases and favorite products on their timelines.
Implementation
Fab.com offers a limited time, promotional monthly credit to encourage people to opt into the social shopping experience. Fab.com also displays a facepile of friends during authentication to make the experience more relevant to each person, which increases conversion.
Fab.com prompts people to use the most popular feature - Add to favorites - on their product pages to increase sharing and generate stories that appear in news feed and timeline on Facebook.
They implemented the following Open Graph actions and objects:
- Bought a Product - "Chris Maliwat bought a product"
- Faved a Product - "Bryant Lee faved a product"
Results
- Since launching with Open Graph in January, referral traffic from Facebook has doubled and membership has grown from 1.8 million to more than 3.2 million users.
Key Takeaways
- A unique market like commerce can provide an opportunity for huge growth if the app models and implements the right actions and objects. Read more »
- Interesting Timeline aggregations will initiate social conversation around your objects. Read more »
- Build user trust and reduce confusion in your app by providing clear messaging about frictionless publishing. Read more »
More Resources
Updated over a year ago