Eventbrite
Eventbrite is a social commerce company whose mission is to make it as easy as possible for people to host, discover and attend events. Founded in 2006, Eventbrite provides online resources for event management, including registration, ticket sales and event promotion.
Objective
Create a smooth, easy way for Eventbrite users to discover and share events.
Implementation
EventBrite integrated the Facebook Events API, Facebook Login and Social Plugins, including the Like Button and the Activity Feed to help users learn which events their friends were attending. Eventbrite also offered their users numerous opportunities to share content whenever possible on Facebook, and on the Eventbrite website, which also helped event organizers track and optimize the performance of their listings.
Results
- Gross ticket sales per quarter doubled after Eventbrite integrated Facebook Connect. At the end of the third quarter of 2010 sales had almost quadrupled
- Thanks to these implementations, in one year, Facebook became the #1 driver of traffic to the Eventbrite website, up from its previous spot at #15
Key Takeaways
- If your app is event-related, create and modify Graph API Event objects to allow those events to gain social distribution on Facebook. Read more »
- Social Plugins can provide a simpler way to personalize a users experience in an app, by showing an activity feed from friends. Read more »
- Continually encourage sharing at every stage of your app to improve discovery. Read more »
More Resources
Download the Eventbrite case study PDF
Visit Eventbrite
Build Facebook into your website
Updated over a year ago