Endomondo
Endomondo is a mobile and web app where people can track and share their workouts – including running, biking, cycling and hiking - with friends.
Implementation
Endomondo uses Facebook Login for Android and iOS to streamline the registration process, so that a user does not need to create a new username and password.
Endomondo uses location (GeoPoints on the workout object) to display workout routes, which appear as rich maps on a user's timeline. The app also calculates and shows workout metrics – including total distance, average speed and calories burnt – to create more interesting stories.
They associate an Open Graph object – such as running, biking, cycling and hiking – with each workout, allowing them to determine a user's last workout and top sports.
Endomondo provides a simple control to manage sharing to Facebook.
They complements its mobile app with a desktop web app where users can analyze their own workout statistics.
Through the Endomondo activity feed, users can find friends who recently joined and follow their workouts, which starts conversations and encourages sharing.
They implemented the following Open Graph actions and objects:
- Track a workout
Results
- Since launching with Open Graph in March, Endomondo has seen traffic from Facebook increase by more than 75% and the number of workouts shared daily on Facebook grow by over 150%.
Key Takeaways
- A unique market like commerce can provide an opportunity for huge growth if the app models and implements the right actions and objects. Read more »
- Tailor the Timeline aggregations for your app to specific usage, if you publish objects with geographical data, make sure to use a map aggregation. Read more »
- Build user trust and reduce confusion in your app by providing clear messaging about frictionless publishing. Read more »
Updated about 6 months ago