Diamond Dash

Overview

Wooga extended its popular Facebook game from desktop to iOS in a way that would enable them to reach a new audience of mobile users and allow existing players to synchronize across web and mobile platforms.

Implementation

Wooga implemented Facebook Login to get users into the game and find friends quickly by logging in with their Facebook account, without the need to create new usernames and passwords and unnecessary typing.

Diamond Dash is social by design and organically helps users compare their performance to friends by putting the weekly tournament scores at the center of the experience.

The game taps into user psychology and the desire to brag, giving players the ability to post on a friend’s timeline upon beating his or her score. This in turn pulls players back to the game and generates discussion and friendly competition.

Diamond Dash allows players to invite friends to join the game and lets players who finished their daily allocation of games ask their friends to send them new lives.

They implemented the following Open Graph actions and objects:

• Reach a Level
• Win a Medal
• Unlock a Feature

Results

• In the month of March, users were directed to the Diamond Dash app from Facebook more than 18.5 million times.
• The percentage of users choosing to use Facebook Login on has continued to rise since the game launched – from 28% of users in December 2011, to 64% and rising at the end of March 2012.
• Users who log into the game via Facebook are eight times more likely to spend money, and spend 50% more on average.