Wooga extended its popular Facebook game from desktop to iOS in a way that would enable them to reach a new audience of mobile users and allow existing players to synchronize across web and mobile platforms.
Wooga implemented Facebook Login to get users into the game and find friends quickly by logging in with their Facebook account, without the need to create new usernames and passwords and unnecessary typing.
Diamond Dash is social by design and organically helps users compare their performance to friends by putting the weekly tournament scores at the center of the experience.
The game taps into user psychology and the desire to brag, giving players the ability to post on a friend’s timeline upon beating his or her score. This in turn pulls players back to the game and generates discussion and friendly competition.
Diamond Dash allows players to invite friends to join the game and lets players who finished their daily allocation of games ask their friends to send them new lives.