Case Studies
Thousands of companies around the world use Facebook to make the web a more social place. Here are a few that we've chosen to highlight to help you understand the best ways to build Platform features into your app.
edjing
Mobile App Install Ads, Open Graph
When the makers of the world's first social DJing app wanted to reach #1 in the US iTunes App store, they enlisted Facebook to help. View Case Study »
Criminal Case
Games, Open Graph
Criminal Case is the ultimate CSI-whodunnit. Within six months of launch the game already had over 7 million daily active users. View Case Study »
Upworthy
Media
Upworthy reached 10 million unique visitors in one year by using the Like and Share buttons and optimizing their headlines for their Facebook audience. View Case Study »
Slate
Media
Slate doubled its Facebook referrals between the second quarter of 2012 and the first quarter of 2013. View Case Study »
Poshmark
Lifestyle
Poshmark saw its ad referrals more than double in the first month of using mobile app install ads. View Case Study »
Candy Crush Saga
Games, Cross-Platform
Going cross platform was a winning strategy for Candy Crush Saga. The game used its existing audience on Facebook.com to drive mobile adoption. View Case Study »
Waze
Login with Facebook, Open Graph, Graph API, Mobile Apps
Rather than reinvent the wheel, Waze opted to use Facebook’s social graph to have friends influence friends to sign up. View Case Study »
Vostu
Games, Mobile Payments
Vostu updated its payment flows using Facebook APIs to make payments with mobile phones easy for people.
View Case Study »
BINGO Blitz
Games, Subscriptions
Adding monthly premium subscriptions that offer players benefits and exclusive rewards.
View Case Study »
RunKeeper
Open Graph, Lifestyle
Like its 14 million users, RunKeeper knows the best way to get results is to develop a plan and stick to it.
View Case Study »
Foursquare
Open Graph, Mention Tagging
When Foursquare wanted to improve the experience and distribution of its app, it looked to Open Graph.
View Case Study »
Avengers
Open Graph, Feed Gaming
With engaging stories about comic-book characters, Playdom has generated over 7 million referrals to its game Marvel: Avengers Alliance.
View Case Study »
Eventbrite
Graph API (Events), Social Plugins, Login with Facebook
Eventbrite is a social commerce company whose mission is to make it as easy as possible for people to host, discover and attend events.
View Case Study »
Moviefone
Graph API (Events), Social Plugins, Login with Facebook
AOL Moviefone has been the premier destination for movie showtimes and tickets for the last 20 years, first as a telephone service and then online.
View Case Study »
SportingNews
Social Plugins
Sporting News is a sports media brand, founded in 1886, currently available across three platforms: a bi-weekly magazine, an iPad and tablet magazine, and a real-time website.
View Case Study »
Graph API (Feed, Pages, Photos, Search), Mobile Apps
Flipboard is a social magazine that acts as a fast, beautiful way to flip through news, photos and updates your friends share on Facebook and other social networks.
View Case Study »
Shoedazzle
Pages, Social Plugins, Graph API (Friends), Feed Dialog
ShoeDazzle is a monthly online style society that works with a team of Hollywood stylists to find the hottest shoes, handbags and jewelry each month based on your unique fashion personality.
View Case Study »
TripAdvisor
Pages, Social Plugins, Graph API (Friends), Feed Dialog
TripAdvisor is the world's largest travel site offering real advice from real travelers. It attracts more than 50 million unique visitors monthly.
View Case Study »
Airbnb
Login with Facebook, Graph API (Friends), Social Plugins
Airbnb is a trusted community marketplace for people to list, discover and book unique spaces around the world—from apartments and houses to castles and sailboats.
View Case Study »
Open Graph Actions and Objects, Login with Facebook, Social Plugins, Mobile Apps
Pinterest is a virtual pinboard, which lets you share all the interesting things you find with your friends.
View Case Study »
Goodreads
Open Graph Actions and Objects, Login with Facebook, Graph API (Publishing), Mobile Apps
Goodreads helps people discover new books and share the ones they love with friends. View Case Study »
The Guardian
Open Graph Actions and Objects, Apps on Facebook.com, Graph API (Friends), Social Plugins
The Guardian is a British national newspaper group with a large online presence.
View Case Study »
Pose
Open Graph Actions and Objects, Mobile Apps, Graph API (Friends), Login with Facebook
Pose is a mobile app, canvas app and website that gives people a way to express their style and discover fashion, beauty and trends from the around the world. View Case Study »
Cities I've Visited
Open Graph Actions and Objects, Apps on Facebook.com, Graph API (Friends), Sponsored Stories
TripAdvisor's Cities I've Visited is a social travel app that lets people share the places they’ve been with their friends. Create a travel map, pin cities and rate places you've visited.
View Case Study »
Fab
Open Graph Actions and Objects, Mobile Apps, Login with Facebook, Graph API (Friends), Social Plugins
Fab.com specializes in selling well-designed, modern products.
View Case Study »
Foodspotting
Open Graph Actions and Objects, Mobile Apps, Login with Facebook, Graph API (Friends)
Foodspotting is a visual guide to food and where to find it. People can share their favorite foods with friends by spotting and loving dishes on the Foodspotting mobile app and website.
View Case Study »
Izlesene
Built-in Open Graph Actions, Login with Facebook, Graph API (Friends), Social Plugins
Izlesene is a video sharing site that helps people discover and share short-form videos with friends.
View Case Study »
iHeartRadio
Built-in Open Graph Actions, Login with Facebook, Mobile Apps, Graph API (Friends), Social Plugins
iHeartRadio is a social music app where people can customize their radio listening experience and create personalized stations.
View Case Study »
Diamond Dash
Built-in Open Graph Actions, Login with Facebook, Mobile Apps, Games Achievements and Scores, Requests
Diamond Dash is a 60-second gem rush game, where players can match colorful gems, unleash magic diamonds and compete with friends.
View Case Study »
Deezer
Built-in Open Graph Actions, Login with Facebook, Mobile Apps, Graph API (Friends)
Deezer is a music streaming web and mobile app where people can discover, share and listen to over 15 million music tracks. View Case Study »
Kobo
Built-in Open Graph Actions, Login with Facebook, Mobile Apps, Graph API (Friends)
Kobo is an eReading device and mobile app where people can read, discover and share over 2.5 million books, newspapers and magazines.
View Case Study »
Endomondo
Custom Open Graph Actions, Complex Object Properties, Login with Facebook, Mobile Apps, Graph API (Friends)
Endomondo is a mobile and web app where people can track and share their workouts with friends – including running, biking, cycling and hiking. View Case Study »
Updated on Wednesday