Getting access to our APIs will allow you to build the internal tools that best address your specific needs, are integrated within your internal system, and therefore allow you to more efficiently and creatively manage your marketing programs on Facebook.
Integrating with our APIs will allow you to help your clients take full advantage of the vast array of solutions that Facebook offers for marketers. Although Facebook will continue to improve native applications like Pages and Ads Manager, we focus on core functionality that meets the needs of most users and marketers, and offer APIs that third party partners can use to meet the needs of more specific markets such as very large advertisers, advertisers in specific verticals, or communities with unique needs such as non-profit organizations. Especially because Facebook and social marketing is different from traditional marketing, brands and their agencies often look to third-party advisers and technologies to help them navigate various Facebook products, develop social campaign strategies, and execute and measure the results of their investments. We feel the best API solutions will be holistic cross API solutions.
Developers that aim to build highly scalable, value-added capabilities in one or more of the four key areas (Pages, Ads, Apps, and Insights) can apply for recognition as a Preferred Marketing Developer (PMD). Learn about the PMD Badge, the various qualifications for receiving a badge, and the criteria for acceptance.
APls have helped marketers achieve their objectives: