Strategic PMDs

Strategic PMD is a designation reserved for a small group of PMDs that are driving outstanding positive impact in our marketing developer ecosystem. Each Strategic PMD earned the distinction through a rigorous selection process that among other considerations, is based on shared values, strategic alignment, and growth potential with Facebook. Selected companies will receive our highest level of support from Facebook teams; in exchange, we'll expect them to demonstrate unprecedented success building and delivering technologies that make social marketing easier and more effective for marketers across the globe.

The Strategic PMD title is the highest distinction of excellence we have ever offered to our marketing developers and signifies our interest in building a relationship forged in the true spirit of collaboration and mutual value creation. The goal of this initiative is to strengthen Facebook's ability to meet client needs and accelerate the transition of marketing on mobile devices.

Companies are reevaluated every six months. At these intervals, we will also consider inviting other PMDs to join the Strategic PMD ranks.

To identify a Strategic PMD, look for this badge:

Strategic PMDs will receive from Facebook:

Priority product and business support from Facebook
Access to alpha and beta product trials
Improved turn-around times for ads review and technical issues
Product planning sessions and co-development of product go-to-market strategy
Improved access to Facebook product and engineering teams
In-depth trainings on Facebook products tailored to the SPMD's needs and market focus
Marketing assets which will clearly designate the company as a Strategic PMD

Facebook's expectations of Strategic PMDs will include:

Active participation in quarterly product and business planning
Co-development of product roadmaps, sales and marketing strategies, and KPIs
Measured success related to jointly established KPIs
Rapid adoption of new Facebook marketing products
Participation in co-marketing opportunities, such as case studies and events
Full compliance with PMD program policies

The following companies earned the designation of Strategic PMD:

Updated about 2 months ago