DocsToolsSupportNewsApps

How to get the badge

Preferred Marketing Developer Program › How to get the badge



The PMD Badge is awarded to developers that have demonstrated value-added capabilities in one or more of the following qualification areas: Pages, Ads, Apps, and Insights. These companies are not directly endorsed by Facebook, but have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook's native tools. Companies that hold the PMD Badge are reviewed periodically by Facebook, and must demonstrate an ongoing high-standard of excellence.

All candidates and PMDs must be aligned with the general section at the top, as well as the below sections that apply to their Qualification(s).

PMDs and Candidates must:


[1] Fully comply with all Facebook policies


[2] Demonstrate a close partnership with Facebook by proving a strong participation in the PMD Program

  • Existing members of the program participate in PMD groups, read and understand the PMD Weekly Updates, attend PMD events and webinars, follow closely communication coming from the PMD Team and collaborate with us on case studies


[3] Be perfectly aligned with Facebook's naming conventions

  • You are always up to date in terms of naming conventions used by Facebook
  • Users should not get confused by the wording you use in your tools as it should match Facebook marketing materials


[4] Understand and respect Facebook’s core vision and principles

  • You follow and understand all of the developer updates related to the Facebook platform
  • Your press releases are accurate and aligned with Facebook's vision


[5] Demonstrate impact by working with a portfolio of several top brands or thousands of SMBs

  • Your current portfolio includes several fortune 500 brands (globally or in your market) or thousands of SMBs


[6] Take full advantage of Facebook platform’s new features

  • Your tools should always be up to date within 90 days of new feature launches (60 days for Strategic PMDs)
  • You should demonstrate the ability to build unique features, test new things and innovate


[7] Show clear proprietary value above and beyond Facebook's native tools

  • If you build marketing tools, their interface must be unique and not emulate Facebook tools (e.g. Power Editor)
  • You must provide advertisers with advanced features and/or services that justify your fees


[8] Focus on Facebook's core metrics

  • Facebook's key metrics such as, "Reach" for ads or "People Talking About This" for insights must be part of your main dashboards
  • Users should easily identify your tool as a Facebook marketing tool based on its interface, metrics and features


[9] Be able to leverage tripartite relationships between Advertisers, Facebook Sales and PMDs, to ensure successful development of brands on the platform

  • We'd like to hear outstanding feedback from internal teams (Sales, Platform...)
  • We'd like to hear outstanding feedback from advertisers
  • Share with us examples of when you worked closely with a client and its Facebook account team


[10] Be able to advise marketers on ad spend to amplify word of mouth and ensure success on the platform

  • Explain to us successful campaigns you ran or consulted on
  • Show us how you would pitch Facebook to clients with the full ecosystem of paid, earned, and owned in mind
  • We'd like to see that you closely follow Facebook Marketing channels such as official page updates, micro sites or webinars


[11] Communicate success stories to marketers and developers

  • We want you to be a master of our platform and share your learnings through case studies or white-papers
  • Having co-produced case studies with our marketing team is a plus


[12] Deliver high-standard and measurable results in terms of volume and engagement

  • The services you provide meet the highest standards and your clients are willing to provide testimonials on this front
  • You consistently garner great results in terms of advertising (reach, ROI, engagement) or platform (story quantity and quality)
  • You should be able to share results to prove the above points


[13] Provide client accessible interfaces

  • If you are building tools to manage pages, ads, or display insights, the same tools must have an accessible external interface
  • If you are building tools to manage ads, you must expose full functionalities to your clients


Pages Qualification


[1] Implement all the features available in the Pages API within 90 days of their release

  • You have implemented all the Pages API features
  • You constantly focus on improving your tools based on Facebook's platform evolutions


[2] Provide advanced features

  • For example, you have the ability to respond directly to post comments, provide multi-level permissions, schedule posts in batch, post suggestions based on listening technology...
  • Basic page tab app wizards with social integrations (Like Button, Comments...) are a plus


[3] Implement Page and Page Post level insights

  • From your interface, advertisers must be able to see (at minimum): Page Likes and Reach, as well as Page Post Likes, Comments, Shares and Reach.
  • Including other insights or tool tips based on insights is encouraged
  • Including charts is also encouraged


[4] Ability to boost the distribution of Page Posts

  • Although your tool focuses on creating content, it must also make it easier for marketers to boost distribution via Page Post Ads and Sponsored Stories
  • Tool tips around ad creation and management is encouraged
  • You need to make sure users can understand their ROI by either building a basic ad reporting interface or include various tool tips to understand Facebook metrics and reports
  • Please note that management or full reporting interfaces, as well as the entire list of Facebook advertising features are not required (an integrated create flow is the minimum requirement)
  • Please also note that as an alternative you can partner with another company with Ads API Access and create a bridge between both tools
  • Partnering with an Ads Qualified PMD is encouraged


Ads Qualification


[1] Implement Page and Page Post level insights

  • From your interface, advertisers must be able to see (at minimum): Page Likes and Reach, as well as Page Post Likes, Comments, Shares and Reach.
  • Including other insights or tool tips based on insights is encouraged
  • Including charts is encouraged


[2] Implement all the features available in the Ads API within 90 days of their release

  • Please follow this document accessible to all companies with Ads API access for details


[3] Clear and smooth interface making it easy to access all Facebook specific features and metrics, as well as leveraging news feed

  • You must build interfaces that help marketers focus on key Facebook products and measure social results
  • For example, it should be very easy to select placements, create Sponsored Stories, or access any social metric in your tool


[4] Separate reporting for Facebook and other online marketing channels, except for Multi-Touch Attribution dashboards

  • For example, you should not compare Facebook stats with search or display within the same chart or section of your tool
  • However you are encouraged to report on users' path beyond last click attribution across different channels


[5] Drive significant volume of revenue in news feed

  • The news feed placement is part of your core strategy and you are able to explain its value to your clients


[6] Demonstrate very strong experience on the Facebook advertising platform

  • Share with us stats from high volume campaigns with high-standard results
  • Case studies are a great way to do that
  • Case studies co-produced with our Marketing team are encouraged


[7] Make your proprietary technology part of your core strategy and using it to create and manage most of (if not all) your advertising campaigns

  • The majority of the revenue you drive should be trafficked, managed, and optimised from the technology you have built


Apps Qualification


[1] Professional experience and design

  • Your apps are of the highest quality (easily understandable flows, fast load times, free of bugs...)
  • You offer a best in class user experience


[2] Socially designed, innovative and engaging features

  • Your apps are built around users' friends, include Social Plugins or Login with Facebook whenever relevant
  • The experiences you create must be engaging and encouraging users to come back, share and create stories in a meaningful way


[3] Work across all major browsers

  • Your apps work perfectly on Internet Explorer, Firefox, Chrome and Safari


[4] Mobile integrations

  • You have built Mobile apps and use our latest SDKs
  • Your canvas apps or Open Graph integrations are Mobile friendly


[5] Ability to demonstrate support with Facebook Media

  • For every app you build, you either work directly with the client on the Facebook advertising campaign or partner with a media buying agency/PMD
  • You understand the entire client strategy and work closely with them to make sure your apps answer their long term needs


[6] Strong in-house engineering resources for development purposes

  • You do not outsource the majority of your app development
  • If you do some outsourcing, you must justify how you create proprietary value (the justification cannot include customer services)


[7] Provide clients with advanced app insights reporting

  • This can be done either through reports you pull on behalf of your clients or via a self service interface you make available
  • Using our Open Graph Insights API is a plus


[8] Mobile App Install Ads

  • All native mobile app developers must be able to complete the integration steps required to support mobile app installs ads, including integrating the Facebook SDK or a mobile measurement partner SDK, registering the app with Facebook and entering the relevant app information.
  • Detailed information can be found here.


Insights Qualification


[1] Ability to Implement Ads API Integrations if requested by clients

  • Your tool is able to show the correlation between ad spend and page / post insights
  • Including charts is encouraged


[2] Include all metrics from the Facebook page insights Dashboard

  • Users should not have to go to the Facebook interface to check on missing page metrics


[3] Intuitive design that allows clients to easily identify key actionable insights

  • Rather than cloning the Facebook UI, your tool should provide unique value for your clients
  • You emphasize easy to read charts and tables
  • Users can easily understand when and what to post from your interface
  • Your tool does not combine data from Facebook (e.g., UI or downloadable reports) with data from other sources in a way that misrepresents Facebook insights


[4] Provide users with tool tips that define new metrics and make meaningful recommendations

  • In order to help marketers make decisions, your interface should include tool tips such as when posts are the most effective, post types that resonate the best with users...
  • Implementing tool tips that make it easier for marketers to understand when to create ads is a strong plus


[5] Offer advanced features beyond Facebook Insights dashboard

  • Industry/regional benchmarking, content recommendations, app/domain insights, ability to track custom KPI’s, consolidated reporting across Facebook objects, account governance / parent-child reporting, integrated sponsored stories workflow...


If you wish to apply for the PMD badge, please make sure an employee from Facebook or an Ads Qualified PMD is willing to refer you as this will be a required step in the application process. Then, please use this form. Once the referral is confirmed, a PMD Team member will be in touch within 6 weeks.

Please note that if you want to apply for Ads API Access, you will need to use this form. Only companies that already have Ads API Access and are compliant with the requirements listed above can apply for the PMD Badge Ads Qualification.

Updated about 2 months ago
Facebook © 2013 · English (US)
AboutAdvertisingCareersPlatform PoliciesPrivacy Policy