Thank you for joining the Facebook developer community! We know you are eager to do PR around your new Facebook application, so we've developed this policy to help you draft a press release and speak with press.
Facebook Corporate Communications needs to approve any press releases mentioning Facebook that you put on the wire. Please use the Press Release Policy below to draft your press release, and send it to platformPR@facebook.com once completed. A member of the Facebook Corporate Communications team will respond to you with edits or final approval within 5 business days of receipt. You cannot distribute the press release unless you have received written approval to do so from Facebook.
We encourage you to blog and talk to the press about your application, provided you accurately represent your application and your relationship with Facebook. We suggest that you look at the Press Release Policy below for context on how we think about Facebook Platform and our partnership with you. For your reference, you can find the latest Facebook stats here. If you have any questions or press requests, please send them to platformPR@facebook.com.
We are always interested in hearing from developers and entrepreneurs who build on Facebook Platform and occasionally will point interested reporters to members of our developer community when it supports a story or trend. Please take a few minutes to tell us about your successes via our submission form and we'll keep you in mind for appropriate press opportunities.
As we are sure you understand, we expect partners to comply with this process. However, if you do not adhere to this policy we will take action up to and including the termination of your relationship with Facebook, termination of your access to Facebook Platform and/or removal or disabling of your Facebook Platform application or Facebook Connect site.
Thanks for your participation and we look forward to working with you!
Any reference to "Facebook" in the headline, subheadline and lead must be followed by the word "Platform" or "Connect," and must clarify that the application is built "on" or "using" Facebook Platform.
The lead cannot reference Facebook as announcing this news.
The Facebook boilerplate cannot be used anywhere in the press release. We have provided a series of sentences that can be used as needed in the press release.
Please see "Facebook Press Release Language."
We have also provided a "Sample Press Release" format which you may choose to use as a model.
All references to your product must be called an "application," not a widget or gadget.
Words NOT to be used regarding Facebook and Company: partnership, strategic, commitment.
Words NOT to be used regarding Facebook: college site.
Facebook will not supply a custom quote for the press release.
No direct or perceived competitors to Facebook may be listed or referenced anywhere in the press release.
The first reference to Facebook must include a registered trademark.
The following trademark language must be added at the bottom of the release: "Facebook® is a registered trademark of Facebook Inc."
Developers are responsible for distribution of their own press release. Facebook will not conduct press outreach for applications, but may (at its sole discretion) mention certain applications or Connect sites in press interviews.
Facebook will respond to press inquiries on a case-by-case basis.
Facebook gives everyone the power to share with the people they care about, making the world more open and transparent.
Facebook users communicate and share information through the social graph, the network of connections and relationships between people.
Facebook gives companies and the developer community access to the social graph through Facebook Platform.
Using a rich set of tools and online services, developers can build applications that are deeply integrated into the Facebook website.
Millions of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.
Facebook Platform offers deep integration into the Facebook website, distribution through the social graph and an opportunity to build a business.
Facebook Platform is a development system that enables companies and developers to build applications for the Facebook website, where all of Facebook's [XXX] million* users can interact with them.
Facebook Platform is a way for companies and developers to integrate with the Facebook website and gain access to its [XXX] million* users.
Facebook launched Facebook Platform in May 2007 to enable developers and entrepreneurs to integrate with Facebook and gain access to millions of users.
Facebook Connect extends the core features of Facebook Platform - social graph, identity and distribution - to technology off of Facebook.
Facebook Connect allows Facebook's [XX] million* users to login and easily share [your website/app/device] content with their friends using their Facebook username and password.
With Facebook Connect, Facebook users can quickly and easily authenticate into [your website/app/device] using their already established Facebook account.
Facebook users use their real names and real identities to represent their actions in the Facebook experience. With Facebook Connect, users will have the same opportunity to leverage their real identity on [your website/app/device].
Through trusted friend connections on Facebook, users share more information because they know what information is being shared and with whom. With Facebook Connect, users are able to access their Facebook friends on [your website/app/device], enabling a trusted social context.
Giving users control over their privacy is paramount on Facebook. With Facebook Connect, users can be assured that the same privacy settings they have set up on Facebook will follow them when they log in to [your website/app/device].
Facebook Connect makes it faster and easier for users to seamlessly share [type of actions/interest shared on your site] with their friends on Facebook, enhancing the social experience across both [your website/app/device] and Facebook.
When Facebook users log in to [your website/app/device] with Facebook Connect, they can publish their actions back to Facebook, where that content can be shared with friends.
Users have complete control over their information, who sees it, and what content is published back to their Facebook stream.
More than [XX]* websites, devices and applications have implemented Facebook Connect since it was released in December 2008.
* Facebook user numbers increase weekly. We will edit your press release to include the most accurate count on that date.
[Company] Launches [Type] Application on Facebook® Platform
CITY, STATE - Month XX, 2009 - [Company] today announced a(n) [Type/Name] application built on Facebook Platform. [Company's] [Type/Name] application [does what?] for Facebook users worldwide.
[Quote from company spokesperson]
[Paragraph to describe application]
Facebook's mission is to give people the power to share and make the world more open and connected. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. With more than XXX million active users, Facebook is the fourth- most trafficked website in the United States.
In 2007, Facebook launched Facebook Platform to empower developers and entrepreneurs around the world make the Web more social for users. Millions of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.
About [Company] [Company Boilerplate]
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Facebook® is a registered trademark of Facebook Inc.