Both Page post ads and sponsored stories can appear both in news feed and on the right hand column, and are great ways to drive awareness and engagement to your app. A person’s news feed is at the center of their Facebook experience. It’s the primary place people go to consume content from their friends and from people, brands, and apps they’re interested in following.
Page post ads help you reach a broader audience with the content you post to your brand’s Page.
Sponsored stories promote user generated content—including likes, status updates, and Open Graph stories. Sponsored stories will appear to a user only if that user or their friend is connected to the Page, site, or app that generated the story.
There are different types of ads and sponsored stories that will help you achieve different marketing objectives. This tutorial will walk you through creating and boosting the right kind of post for your needs.
Page post ad types: choose which one matches your objectives and the content you have to share.
|Page post type||Marketing goal|
|Photo Page post||Use striking images of your products, fans, or events to drive engagement and awareness|
|Video Page post||Share product videos, TV spots, or behind-the-scenes event footage to drive views of video content|
|Question Page post||Generate lightweight engagement by polling your fans with questions that gather insight on your audience’s preferences, or reinforce key brand attributes|
|Offer Page post||Bring customers to your business with offers they can claim and share with friends|
|Link Page post||Drive traffic to your website or mobile app to increase sales or installs|
|Event page post||Let people know about your event— online or offline—to get more attendees|
Sponsored story types: When choosing a type of story to sponsor, consider what will drive most engagement with your audience, or best achieve your marketing objectives:
|Story type||Marketing goal|
|Like stories||Boost the visibility of times when a person’s friend has liked your Page, or a Page post—one specific post or any post on your Page.|
|Offer claimed stories||Let friends of your fans know when someone claims an offer on your Page, to help drive sales|
|Likes, comments, and shares of a post||If you’re announcing a new product, or have some compelling content to share, you can sponsor stories related to that post when people like, comment, or share.|
|Open Graph stories||If you have an app that publishes Open Graph stories, or you would like to sponsor stories that come from a related app (e.g. when someone listens to your band’s music on a radio app), you can set this up using the Action Spec.|
|Is Playing stories||If you have a game that is publishing stories to Facebook, you can promote stories letting people know their friends are playing the game.|