Broad Target Categories

Broad Category Targeting (BCT) is a form of Ad targeting which allows Ad Groups to be targeted by pre-defined broad categories. Before BCT can be used the valid categories can be queried from the API.

Note: BCTs are location and account specific so not all BCTs are available to all users. E.g. Virtual currency BCT is only available to developers integrating Facebook Credits as a Currency and Facebook Credits as a Payment Method.

Query Result Fields

Name	Description	Permissions	Returns
id	The id of a broad category that is used for ad targeting spec	long
name	The name of a broad category	string
parent_category	The parent category of a broad category	string

Query the broad category targets of an ad account

To query the broad category targeting of an Ad account, query the broadtargetingcategories connection of the Ad account object:.

act_AccountID/broadtargetingcategories?access_token=____

Using Broad Category Targets

"Cooking" and "Small Business Owners" are examples of BCT categories. The 'broadtargetigcategories' connection returns them as follows:

{
  "id": 6002714885172, 
  "name": "Cooking", 
  "parent_category": "Activities"
}

{
  "id": 6002714898572, 
  "name": "Small Business Owners", 
  "parent_category": "Business/Technology"
}

To include the cooking category and small business owner category use the following target spec:

{'countries':['US'],
'user_adclusters':[{'id':6002714885172,'name':'Cooking'},
{'id':6002714898572,'name':'Small Business Owners'}]}

You can also exclude BCT's:

{'countries':['US'],
'excluded_user_adclusters':[{'id':6002714885172,'name':'Cooking'},
{'id':6002714898572,'name':'Small Business Owners'}]}

Conjunctive AND targeting:

See the Advanced targeting section of the targeting spec doc.