Advantage+ Catalog Ads for Real Estate - Creating Ads

You create Advantage+ catalog ads for real estate in much the same way as regular Advantage+ catalog ads.

To create an Advantage+ catalog ads for real estate campaign, you need:

• A Facebook Page representing the advertiser.
• An ad account with registered payment information.
• A real estate audience available in your ad account.
• A home listing catalog, such as a home listing catalog available in your Business Manager.

Every ad at Facebook must be part of ad set which defines its bidding and targeting, and the ad set much be part of a campaign which defines in objective. We must create each level of a campaign in order to run ads.

Step 1. Create Ad Campaign

Advantage+ catalog ads for real estate uses the PRODUCT_CATALOG_SALES objective. You should specify a real estate catalog in promoted_object at the campaign level:

curl \
  -F 'name=DARE campaign' \
  -F 'objective=PRODUCT_CATALOG_SALES' \
  -F 'promoted_object={"product_catalog_id":"<PRODUCT_CATALOG_ID>"}' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/campaigns

Step 2. Create Ad Set

Create the ad set which defines the bidding and targeting options for your ads.

curl \
  -F 'name=adset name' \
  -F 'bid_amount=3000' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=OFFSITE_CONVERSIONS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={
    "geo_locations": {"countries":["US"]},
    "dynamic_audience_ids": ["<DYNAMIC_AUDIENCE_ID>"]
  }' \
  -F 'promoted_object={"product_set_id":<PRODUCT_SET_ID>, "custom_event_type": "PURCHASE" }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adsets

Step 3. Provide Ad Creative

Provide the Advantage+ catalog ads template creative, which is similar to ad creatives. The main difference is that you can add template parameters which Facebook uses at runtime based on data in your catalog and someone's home listing interest.

As with Advantage+ catalog ads, define template_data in object_story_spec in the ad creative. You can also use template_url to define url in a more flexible way instead of using url from the feed. If template_url cannot be constructed at ads rendering time we will fall back to the url from the catalog.

Below is an example to create a carousel creative for a home listing.

curl \
  -F 'name=DARE creative' \
  -F 'object_story_spec={
    "page_id": "<PAGE_ID>",
    "template_data": {
    "description": "{{home_listing.name | titleize}}",
    "link": "http://www.EXAMPLE.com",
    "message": "HOME LISTINGS!!!",
    "name": "{{home_listing.num_beds}} beds / {{home_listing.num_baths}} baths | {{home_listing.price strip_zeros}}"
    }
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adcreatives

Creative Format Options

You can choose whether to show a single product or multiple products in a carousel. For single product ads, you can show multiple images in the carousel for that product. You can also display static cards in combination with dynamic cards. See Advantage+ catalog ads, Building a Creative Template.

Template Tags

When we deliver your ad, we substitute tags in {{...}} with the relevant value.

Step 4. Create the Ad

Finally create your ad that delivers dynamic creative to the user based on your catalog:

curl \
  -F 'name=DARE Alpha Ad' \
  -F 'adset_id=<ADSET_ID>' \
  -F 'creative={"creative_id":"<CREATIVE_ID>"}' \
  -F 'tracking_specs=[{"action.type": ["offsite_conversion"],"fb_pixel": ["<PIXEL_ID>"]},{"action.type": ["post_engagement"],"page": ["<PAGE_ID>"],"post": ["<POST_ID>"]}]' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/ads

Your ad is now visible in Ads Manager and is in a paused state.