At our Mobile Developer Conference on May 2nd, we announced a new targeting field for custom audiences that comes with our latest SDK, called 'App User ID'. Custom audiences let developers and marketers find their existing customers on Facebook. Using information you know about your customers, you can reach the right people on Facebook that you want to connect with. The process behind custom audiences protects people's personal information; learn more here.
In addition to leveraging current customers' hashed email, phone number and Facebook UIDs for custom audiences, you can now also reach groups of people who have taken actions in your app (such as installs or purchases) with relevant ads across both desktop and mobile. With App User IDs, for example, a retail app can reach people who have made a purchase in their app with additional items they may be interested in. Or a game developer can target groups of people who installed one of their games with another game that they are likely to play.
The following stats are for activity between 04/24/2013-05/01/2013:
Last month, more than 300 mobile and desktop game developers joined our all-day event at GDC in San Francisco. For those who couldn’t attend, we’ve provided a summary of the sessions with links to the videos.
Games are an important category for Facebook, and we are committed to growing a high quality and diverse games ecosystem for developers and users. More than 250 million people are playing games on Facebook each month, and 82% of the top grossing US 100 iOS games apps and 75% of the top grossing US 100 Android games apps are integrated with Facebook.
What’s good for users ultimately benefits developers. Last year alone, we paid out more than $2 billion to game developers and we saw total payers increase 24% year-over-year from the same period in March 2013.
In 2013, the desktop games business is expected to grow to $15 billion. Facebook’s share is roughly 20% of desktop games business. Sean Ryan, Director of Games Partnerships, talks about his passion for core and mid-core games that are on the rise on Facebook, and Riccardo Zacconi, CEO of King, talks about how Facebook fueled Candy Crush Saga's rapid growth.
It's been a record year for games. More than 250 million people, or one out of every 5 users, play games on Facebook.com each month. George Lee, Product Manager for Facebook Games, walks through improvements that have helped drive 75% more game installs year over year. He also discusses how games are part of the overall Facebook experience through News Feed, Timeline, and Graph Search.
As the quality of social games rises and more people demand higher-quality games, developers need to understand how they can use Facebook's social channels to drive growth, engagement, and retention. Gareth Morris, a Partner Engineer, goes deep with Kixeye and SocialPoint on the distribution channels and how cross-platform integration can help desktop games top the charts on mobile.
There are 84 million 18-35 males playing games on Facebook each month, which represents 32% of all monthly active gamers. In other words, there's a huge opportunity for core and mid-core game developers to build on Facebook. Andy Katzman, Strategic Partner Manager, Colin Creitz, Partner Engineer, and Peter Chang, Partner Engineer, walk through the products we are building to help gamers find great games and stay connected with each other. In addition, Greg Richardson, CEO of Rumble, discusses how his team is creating a more immersive game experience, and David Helgason, CEO of Unity, talks about 3D gaming and how we're improving the Unity experience on Facebook.
Watch our core gaming trailer to see how this growing genre is transforming gaming on Facebook.
Last month, Facebook sent a total of 263 million referrals to the App Store and Google Play. Many top game developers have found Facebook-connected users are more engaged, retain better, and are more likely to become paying customers. Amir Naor, Partner Engineer, and Zoran Martinovic, Strategic Partner Manager, share how mobile developers can drive installs and engagement, and executives from Nordeus and Ludia join the stage to talk about their experiences.
More than 100 developers generated more than $1 million on Facebook last year. Our payments team is committed to growing the games payments ecosystem and driving developer revenue. Deborah Liu, Monetization Product Manager, Daniel Schultz, Partner Engineer, and Sara Brooks, Strategic Partner Manager, discuss how developers can prepare for the updated Facebook Payments and price virtual goods for a global audience.
Thank you to everyone who joined us to learn, share, and connect. We look forward to seeing you next year!
Last week, we hosted our first Mobile Developer Conference, where we launched several new products to help mobile developers integrate Facebook: Open Graph for mobile, better Facebook Login, and new developer tools. Today, we’re making it even easier to build mobile apps with Facebook Platform by announcing that we have entered into an agreement to acquire Parse, a cloud-based platform that provides scalable cross-platform services and tools for developers.
By making Parse a part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices. Parse makes this possible by allowing developers to work with native objects that provide backend services for data storage, notifications, user management, and more. This removes the need to manage servers and a complex infrastructure, so you can simply focus on building great user experiences.
We’ve worked closely with the Parse team and have seen first-hand how important their products and community are to developers. We don’t intend to change this. We will continue offering their products and services, and we’re excited to expand what Facebook and Parse can provide together.
For more information, please see Parse’s blog post.