Since last Wednesday's update, we explained how to Create Beautiful Sections for Your App on Timeline including best practices for creating them and tracking user engagement using App insights.
The following stats are for activity between 05/08/2013-05/15/2013:
In March, we introduced new sections on timeline to help people express what’s important to them. Today, we're excited to announce that we've rolled out sections to everyone and are seeing almost 200 million items being added daily.
Many developers have already integrated with sections to make their apps a core part of people’s identities on timeline. We've highlighted a few integrations below along with a new App Insights tool and best practices for creating your own. Sections are also a more beautiful and lasting way to display your app on timeline compared to aggregations, which we are no longer supporting.
Apps like Netflix, Rotten Tomatoes, Goodreads have integrated with sections to let people add their favorite media content to timeline. To encourage people to share with friends, we're rolling out the ability to rate content directly on timeline and add ratings from apps.
People using music apps such as Spotify, Rdio, and Deezer can play songs liked by their friends with one simple click in the Music section. To date, more than 17 billion songs have been added to people’s Music sections through likes and listening activity from apps.
Apps such as Nike+, Endomondo, Runtastic, and Strava are letting people track their workouts and stay motivated with friends using the Fitness section on timeline. For example, the section below features a summary of runs using data from several fitness apps. The bars show the number of miles for each run and clicking on a bar displays a map of the route taken.
If your app does not use any of our common actions (listen, run, watch, read, etc), you can easily create a custom app section. For example, OpenTable created a custom app section for foodies to share the restaurants that they like and recently dined at.
Many game developers are also taking advantage of custom app sections in addition to our Games section. The Hidden Objects game Pearl's Peril uses beautiful images to display the levels that a player has recently completed.
Custom app sections require review and user opt in before they can be displayed on timeline. We recommend you keep these best practices in mind when creating yours:
To help you track user engagement with sections, we've expanded App Insights to include analytics on timeline section impressions and referral clicks to your app.
Sections are a great way to make your app a core part of people's identities on timeline. To get started today, visit our sections documentation.
At our Mobile Developer Conference on May 2nd, we announced a new targeting field for custom audiences that comes with our latest SDK, called 'App User ID'. Custom audiences let developers and marketers find their existing customers on Facebook. Using information you know about your customers, you can reach the right people on Facebook that you want to connect with. The process behind custom audiences protects people's personal information; learn more here.
In addition to leveraging current customers' hashed email, phone number and Facebook UIDs for custom audiences, you can now also reach groups of people who have taken actions in your app (such as installs or purchases) with relevant ads across both desktop and mobile. With App User IDs, for example, a retail app can reach people who have made a purchase in their app with additional items they may be interested in. Or a game developer can target groups of people who installed one of their games with another game that they are likely to play.
The following stats are for activity between 04/24/2013-05/01/2013: